In this blog, we will explore seven powerful logo styles, their strengths, and which businesses they suit best. Whether you are a startup in London or a family-run business in Birmingham, this guide will help you choose the right visual foundation for your brand.
1. Wordmark Logos: The Power of Simplicity in Text
.What It Is:
Wordmark logos (also known as logotypes) consist of the brand's name in a uniquely styled typeface. Think of Google, Coca-Cola, or Visa.
Why It Works:
Best For:
Businesses with short, distinct names. A wordmark works brilliantly for UK startups trying to establish a strong name presence in their niche.
Pro Tip: Choose a logo design company near you that offers custom typography rather than using generic fonts—this sets your brand apart.
2. Lettermark (Monogram) Logos: Sleek and Abbreviated
What It Is:
These logos use the initials of your business name—e.g., BBC, HP, or LV. They are highly minimal and efficient.
Why It Works:
Best For:
Companies with long or multi-word names, such as “British Professional Marketing Consultants.” Monogram logos help simplify branding while maintaining sophistication.
3. Pictorial Logos: Visual Identity at Its Core
What It Is:
Pictorial logos use a single symbol or image to represent the brand. Examples include the X (Twitter bird), Apple, or Target bullseye.
Why It Works:
- Instantly recognizable
- Highly symbolic
- Perfect for global reach
Best For:
Brands that want to make an emotional or conceptual connection with their audience. Ideal for retail, tech and lifestyle brands across the UK.
If you are targeting broad audiences, a pictorial logo offers visual flexibility while keeping branding consistent.
4. Abstract Logos: Modern, Versatile, and Creative
What It Is:
These logos feature geometric forms or abstract shapes, often not tied to real-world objects. Brands like Pepsi and Nike thrive with this approach.
Why It Works:
- Offers uniqueness and creativity
- Can convey complex brand values through shape and colour
- Works well across digital media
Best For:
Businesses in design, technology, or innovation-focused industries. Looking for creative flair? Seek brands with abstract logos for inspiration.
A quality logo design services UK provider should help you balance creativity with strategic intent.
5. Mascot Logos: Building Relatability Through Character
What It Is:
Mascot logos use illustrated characters to represent your brand. Think of KFC’s Colonel Sanders or the Michelin Man.
Why It Works:
- Creates strong emotional connection
- Family-friendly and engaging
- Boosts brand storytelling and memorability
Best For:
Brands aiming for a fun, approachable identity—restaurants, food delivery services, or children’s products in the UK.
Not every business needs a mascot—but if relatability is key, it could be your secret weapon.
6. Emblem Logos: Classic and Authoritative
What It Is:
Emblem logos combine text inside a symbol or badge, giving a traditional and official feel. Think Starbucks, Harley-Davidson, or universities.
Why It Works:
- Timeless and trustworthy
- Conveys heritage and prestige
- Excellent for packaging and merchandise
Best For:
UK businesses in education, law or luxury goods. An emblem logo conveys integrity, making it ideal for companies seeking an authoritative brand voice.
7. Combination Logos: The Best of Both Worlds
What It Is:
As the name suggests, combination logos mix text with a symbol or icon. Examples include Burger King, Lacoste and Doritos.
Why It Works:
- Highly versatile
- Boosts brand recall with both text and image
- Adapts well to multiple channels (web, print, packaging)
Best For:
Almost every kind of business. Whether you are launching an ecommerce brand or a consultancy in the UK, a combination logo is a safe, powerful choice.
Choosing the Right Logo Style for Your UK Brand
When you partner with a logo design company near you, you are not just purchasing a logo—you are investing in your future identity.
Here are a few things to keep in mind:
- Your industry and target audience
- The brand personality (fun, serious, luxurious, innovative)
- Your brand name length
- The platforms your logo will appear on (website, social media, merchandise, etc.)
A professional designer will walk you through this decision-making process, but being informed helps you provide clearer direction.
Why Choose a Local Logo Design Company in the UK?
Still wondering, “Why not just use a cheap online logo maker?”
Here’s what local UK-based agencies (like BeSpoke Logo UK) offer:
- Tailored design aligned with your audience
- Better communication and collaboration
- Understanding of UK branding culture and trends
- High-quality, scalable vector formats for future use
Investing in a logo from a local expert ensures your branding resonates deeply with your community and customer base.
Final Thoughts
Whether you are building a tech startup in Manchester, opening a bakery in Bristol, or launching a new e-commerce line in London, your logo is the face of your business. By understanding these seven logo types, you will be better equipped to brief your designer, make informed decisions and get a logo that captures your brand's heart.
So, before you search for a “ logo design company near me,” take the time to reflect on your brand’s values and what type of logo speaks to them.
And if you are ready to bring your brand to life visually, BeSpoke Logo UK is here to guide you every step of the way.
